Flavour in Motion
Flavour in Motion is back for 2025!
A bartender’s journey is ever in motion, and over a course of a career, new skillsets, experiences, and approaches to flavour are constantly being developed. At Franklin & Sons, we want to champion bartenders, their stories and their progression throughout the industry, from that very first drink they learned on the bar, to the amazing serves they are creating now.
Flavour in Motion is a celebration of those industry stories and is calling on bartenders across the UK to share their journey and join in the conversation.
Brief
Taking everything that you know now, reimagine the first cocktail you ever learned on the bar, using the skills and tools you have developed over your bartending career to reflect your evolved tastes and experiences.
- Use at least 75ml of a Franklin & Sons product of your choice.
- Use a maximum of 60ml worth of spirit/liqueur/non-alc spirit of your choice, up to a bottle value of £45. (Combinations of products allowed, though the total volume must be 60ml and the value of each bottle must be up to £45).
- Homemade ingredients are permitted, excluding homemade sodas, tonics or carbonated products.
- A maximum of 6 ingredients allowed (doesn’t include ice and garnish if used).
Open to all UK Bartenders
Flavour in Motion 2025 Entry
Entrants must submit their recipe along with their name, a photo of their drink and the name of their venue to: info@franklinandsons.co.uk.
Points will be awarded for social media activity, and entrants are asked to post an image or reel of their drink to social media, tagging @franklinandsons, @whiskybytheglass and @tomcicala with the hashtag: #flavourinmotion.
Recipe submissions are open until the 27th May 2025.
Following the closing date, entries will be assessed by the Franklin & Sons Brand Team with successful entries chosen to compete in one of four heats across the UK. Heat finalists will be notified by 23:59 on the 29th May 2025.
The four regions are:
- Scotland and North East
- North
- Wales, Midlands and Southwest
- London and South
From each of these heats, two winners will be chosen to showcase their drinks at the Flavour in Motion 2025 Final in London on the week commencing 15th July 2025.
Following the heats, the two wildcards will be chosen from the remaining entries, selected based on achieving the highest scores from the judging panel without placing.
The entries chosen for the heats will be notified by 23:59 on 29th May 2025 and each will receive an email inviting them to their respective heat, where they will have their drink judged against set criteria.
Following these visits, a total of ten successful competitors will be selected to present at the Flavour in Motion Final in London in July, with the opportunity of winning £2500.
Flavour in Motion Competition Terms & Conditions
- Description of Promotion- The promoter is: Global Brands Ltd (company no. 03366749) whose registered office is at Global Brands Ltd. 5th Floor CASA, Lockoford Lane, Chesterfield, Derbyshire, S41 7JB, UK.
- Promotion Period – The competition will run from 29th April 2025 00.00hrs (the “opening date”) to 23:59hrs on 27th May 2025 (the “closing date”) inclusive. All competition entries shared after the closing date are automatically disqualified.
- Eligibility – the Promotion is open to legal residents of the United Kingdom who are eighteen (18) years of age or older at the time of entry who currently work within the UK hospitality industry at a licenced premise (bar/restaurant/hotel). Employees and close family members of the Promotor, Global Brands Ltd are not eligible to participate in this Promotion.
- How to Enter – to enter the competition you must email your cocktail recipe with cocktail name and short description of the drink to info@franklinandsons.co.uk. We also ask for your name and the name of the establishment you work in (bar/restaurant/hotel). Entries that do not comply with these Terms and Conditions will be void and will not be entered.
- Following the closing date, entries will be assessed by the Franklin & Sons Brand Team with forty (40) successful entries chosen to compete in one of four (4) heats across the UK. The four regions are: ‘Scotland and North East’, ‘North’, ‘Wales, Midlands and Southwest’ and ‘London and South’. From these heats, two (2) winners will be chosen to showcase their drinks at the Flavour in Motion 2025 Final in London on the week commencing 15th July 2025. Following the heats, the two (2) wildcards will be chosen from the remaining entries, selected based on achieving the highest scores from the judging panel without placing. The entries chosen for the heats will be notified by 23:59 on 29th May 2025 and each will receive an email inviting them to their respective heat, where they will have their drink judged against set criteria. The ten (10) finalists from all heats and wildcards will then compete in London, presenting their drinks to a new panel of esteemed judges in round one, who will judge against set criteria. The three (3) highest scoring finalists (“Prize Winners”) will all receive a prize of varying value, depending one where they place. The top prize is One (1) voucher to the value of £2500, second prize is One (1) voucher to the value of £500 and the third prize is One (1) voucher to the value of £250. The prize winners are invited to instruct Global Brands Ltd how they would like this money to be spent, though a cash prize will not be available. These prizes will be awarded to the winners once the competition is over. We cannot replace or reimburse the prize if lost or stolen. The prize is not transferable or exchangeable and cannot be redeemed for cash. Global Brands Ltd reserve the right to vary the terms of this offer or end it without notice.
- Winner Selection – The Prize Winners will be awarded by judges, who will assess their creations against set criteria. The total number of points accrued will determine their final score. The prizes will be awarded to the Prize Winners on the day of the final. The prize or any portion of the prize, is not transferable or exchangeable and cannot be redeemed for cash. The Promotor reserves the right to substitute any portion of the Prize for an alternative of equal of greater value.
- Personal Data – The Promotor will process your personal data in order to administer the Promotion and for direct marketing purposes in line with its privacy notice. In the privacy notice you can also read more about your rights in regard to your data, and how to opt out from the marketing. After the winners have been selected at random, we will destroy address data to comply with GDPR.
- General – the Promotor is not responsible for technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware, software, or website. Promotor reserves the right to disqualify any entrant where the Promotor deems the entrant is attempting to commit fraud or violate these Terms and Conditions. The Promoter reserves the right to terminate, cancel, suspend and/or modify the Promotion, if any fraud, virus or other technical problem corrupts the administration, security, or proper play of the Promotion, as determined by Promoter in its sole discretion.